WhatSugar® is committed to being your go-to destination for navigating the complex world of sugar alternatives.

Founded by Adriane Campos, a chemical engineer and food technologist, WhatSugar empowers you to make informed choices, whether you’re managing dietary restrictions or simply pursuing a healthier lifestyle.

We offer sweeteners carefully crafted through rigorous science and research, alongside comprehensive educational resources.

We've tasted, tested and analyzed hundreds of products in stores across America, and in this shop, you’ll find our top picks for quality and taste. Launching in 2025!

WhatSugar® demystifies sugar alternatives, making them simple and accessible for home cooks — wherever they are on their journey to better health. Explore some of our most popular resources below:

• Sugar Swap Tool™
• Sugar Alternative Shopping Guide
• Sugar Swap Starter Kit™
• Sugar Alternative School™