WhatSugar® is committed to being your go-to destination for navigating the complex world of sugar alternatives.

Founded by Adriane Campos, a chemical engineer and food technologist, WhatSugar® empowers you to make informed choices, whether you’re managing dietary restrictions or simply pursuing a healthier lifestyle.

We do the homework, so you don't have to. We've tasted, tested, and analyzed hundreds of sugar alternatives in stores across America. In this shop, you’ll find our top picks for quality and taste.

Our curated shop brings together sweeteners we carefully select and products we craft through rigorous science and research. More products coming soon.

WhatSugar® demystifies sugar alternatives, making them simple and accessible for home cooks — wherever they are on their journey to better health. Explore some of our most popular resources below:

• Sugar Swap Tool™
• Sugar Alternative Shopping Guide
• Sugar Swap Starter Kit™
• Sugar Alternative School™